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Insight & Measurement [clear filter]
Friday, September 18


Bing Advertising Demo Track
Limited Capacity seats available

Hosted by Rob Adamson of Bing

Search (re)invented

If you attend any thought leadership session about the Future of search, often the presenter will cover the next step in the evolution of Search before making a drastic leap to a future with Robot butlers and flying cars. However, to truly address the needs of our users and advertisers alike, Search needs a revolution in thought and need to be reinvented. In this session Rob will discuss the problems that need to be resolved for a radical rethink, covering Doctors dressed as Dogs, why we need more pirates , the history of Milk and everything in between.

avatar for Rob Adamson - Bing Ads

Rob Adamson - Bing Ads

Rob is an expert on digital marketing, working closely with advertisers, from Blue Chip brands to Small Businesses, to help them develop effective online strategies that will increase their visibility, provide more targeted marketing and deliver higher ROI. He joined Microsoft in 2010 and is responsible for driving the pan-regional marketing strategy and to acquire, grow and retain Bings Ads base of small and medium. He is proud to use... Read More →

Friday September 18, 2015 9:45am - 11:00am
5. Deep Dive Track - Founders Room


Limited Capacity seats available

Moderated by Nichola Stott

Anna Lewis
How to make sure you’re going to make money with analytics

Nikki Rae
Exploring the Smörgåsbord of Data Visualisation Tools

Kristina Baus
Data driven marketing strategy – How to do it?

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

avatar for Nikki Rae - Future Insight Analytics

Nikki Rae - Future Insight Analytics

Having studied Computer Science BSc and Technology & Innovation MSc at Sussex, Nikki trained herself to be an SEO. Not satisfied with the throw enough s**t at a website and some of it will stick approach of the time, she started to delve around with website analytics to improve the quality of traffic and leads rather than sheer volume. This led to a love of Web Analytics and now a love of Business Intelligence.
avatar for Kristina Baus - Teradata

Kristina Baus - Teradata

Kristina is currently managing a team of amazing biddable media specialists at Teradata Interactive, Teradata’s own digital media agency with a focus on data driven marketing campaigns for clients across various industries. Prior to Teradata she spent a couple of years in Google with a focus on AdWords and Google Partners program development across the Adriatic region.
avatar for Anna Lewis - Wiggle

Anna Lewis - Wiggle

Rubbish at writing speaker bios but really good at analytics. I manage the set up, training, use and development of web analytics at Wiggle. As one of the UKs biggest online bike retailers there’s a lot of juicy data for us to get our teeth into.

Friday September 18, 2015 9:45am - 11:15am
2. Moz Stage - Corn Exchange


Measurement Demo Track
Limited Capacity seats available

Connecting the Sales Funnel
Ali White CallTracks

If like many other companies you don't offer the facility to 'buy' your products or services online, but still have a strong web presence 
you will often find a gaping hole in your analytics reports if your customers convert over the phone.

This demo explores how your company can now track from website visit to call, understanding which campaigns and keywords actually drive successful phone call conversions - right through to offline sale. 

If you want to boost your return-on-investment and enhance your digital analytics - this demo is for you.

Moderator TBC

Friday September 18, 2015 11:45am - 12:30pm
5. Deep Dive Track - Founders Room


Limited Capacity seats available

Moderated by Matt Beswick

Gianpaolo Lorusso
Is your AdWords account really optimized?

Samantha Noble
Get Your Shop On: Competing in Google Shopping

Tara West
Winning strategies for using Facebook Custom Audiences

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

avatar for Gianpaolo Lorusso - ADworld Experience

Gianpaolo Lorusso - ADworld Experience

My personal motto is: success is not easy money, but being proud of what you do (that is why I will never get rich! ;-). | I got involved in search engines optimization in the late ’90 and became Google AdWords Certified Partner in 2005. I now believe User eXperience & Conversion Rate Optimization are the last frontiers of web marketing. | I am exploring them in several ways, but my favorite one is with AdWords. That is why I have... Read More →
avatar for Tara West - Headstream

Tara West - Headstream

With over five years experience in all things biddable media, Tara has run campaigns in lots of different verticals, ranging from small local businesses to giant e-commerce accounts. When she’s not working on client projects, you'll find her writing blog posts for the likes of Wordstream or attempting to do yoga.
avatar for Samantha Noble - Koozai

Samantha Noble - Koozai

Samantha is a Digital Marketing Expert with a focus on PPC who helps clients increase their revenues through Digital. She has been in the marketing industry for over ten years, seven of those years spent specialising in digital marketing. Her core role is as the Marketing Director at Koozai, a UK based digital marketing agency specialising in SEO, PPC and Content Marketing. | | In addition, she works as the Co-Chief Editor for State of... Read More →

Friday September 18, 2015 2:30pm - 3:45pm
3. Internet Marketing Podcast Stage - Dome Studio Theatre


Limited Capacity seats available

Moderated by Stephen Kenwright

Tom Capper
Statistical Forecasting for SEO & Analytics

Vincent Coyle
Working in an enterprise level environment: Building a business case and getting buy in for large scale SEO projects

Cosmin Negrescu
Predicting SEO growth in an environment of extreme uncertainty

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

avatar for Vincent Coyle - Zoopla Property Group (Zoopla, PrimeLocation, uSwitch)

Vincent Coyle - Zoopla Property Group (Zoopla, PrimeLocation, uSwitch)

- Chartered marketer with 15 years digital marketing experience gained in organisation including Apple, TripAdvisor, Zoopla, Universal McCann (Microsoft account) | - I specialise in highly complex international enterprise level size websites | - I recently co-authored Smart Insights 2015 SEO Best Practice Guide and I was expert reviewer of Econsultancy SEO & PPC Best Practice Guides 2005 to 2010
avatar for Tom Capper - Distilled

Tom Capper - Distilled

Tom joined Distilled in 2013 from a background in economics and statistics, and now works on SEO, analytics and CRO projects with a wide range of clients. | | When he's not wrestling with Excel or Google Analytics, Tom enjoys hearty food, real ale, gaming, non-sequiturs and political debate (in any order).
avatar for Cosmin Negrescu - SEOmonitor.com

Cosmin Negrescu - SEOmonitor.com

Cosmin is the founder and CEO of SEOmonitor.com. Interested in the online and technology areas since college, Cosmin started his entrepreneurial path at only 19, when he launched a digital marketing agency. | | Years later, that agency came to be the largest SEO agency in Romania and is the developer of SEOmonitor.com, an innovative tool that helps marketers and agencies better assess their SEO performance. The company is also organizing... Read More →

Friday September 18, 2015 4:10pm - 5:15pm
2. Moz Stage - Corn Exchange