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Friday, September 18
 

9:00am

Doors Open
Have a wander round the exhibition, grab a warm drink and chew the fat with other attendees.

Friday September 18, 2015 9:00am - 9:45am
1. Dome Concert Hall

9:45am

Bing Advertising Demo Track
Limited Capacity seats available

Hosted by Rob Adamson of Bing

Search (re)invented

If you attend any thought leadership session about the Future of search, often the presenter will cover the next step in the evolution of Search before making a drastic leap to a future with Robot butlers and flying cars. However, to truly address the needs of our users and advertisers alike, Search needs a revolution in thought and need to be reinvented. In this session Rob will discuss the problems that need to be resolved for a radical rethink, covering Doctors dressed as Dogs, why we need more pirates , the history of Milk and everything in between.


Speakers
avatar for Rob Adamson - Bing Ads

Rob Adamson - Bing Ads

Rob is an expert on digital marketing, working closely with advertisers, from Blue Chip brands to Small Businesses, to help them develop effective online strategies that will increase their visibility, provide more targeted marketing and deliver higher ROI. He joined Microsoft in... Read More →


Friday September 18, 2015 9:45am - 11:00am
5. Deep Dive Track - Founders Room

9:45am

Content
Kelvin Newman
Welcome to BrightonSEO

Stacey MacNaught
Your Content is Awesome - Now What?

Hannah Thorpe
Ideation to Impact: How to Create and Sell a Digital Marketing Asset

Christoph Cemper
How to measure real success of Content Marketing

Moderators
avatar for Kelvin Newman - SiteVisibility

Kelvin Newman - SiteVisibility

Kelvin Newman has responsibility for R&D and maintaining the SiteVisibility web presence, including our No.1 ranking Podcast and Blog. Prior to joining SiteVisibility, Kelvin worked for Emap consumer media working across high profile magazine titles and websites including Zoo... Read More →

Speakers
avatar for Hannah Thorpe - The Media Flow

Hannah Thorpe - The Media Flow

Hannah is senior account manager at theMediaFlow, working with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and... Read More →
avatar for Christoph Cemper - LinkResearchTools, Link Detox & Impactana

Christoph Cemper - LinkResearchTools, Link Detox & Impactana

Christoph C. Cemper started working in the internet marketing business as an SEO and Link Builder in 2003. He began developing SEO software for internal use in 2006 and launched his popular SEO tools as LinkResearchTools in 2009, followed by LinkDetox in 2012 when Google Penguin... Read More →
avatar for Stacey MacNaught - Tecmark

Stacey MacNaught - Tecmark

As Search Director at Tecmark, I lead a team of brilliant people carrying out content marketing led SEO campaigns for a range of clients in industries including travel, finance and business services. When not doing that content thingie, I can be found on Twitter or watching Corri... Read More →


Friday September 18, 2015 9:45am - 11:15am
1. Dome Concert Hall

9:45am

Onsite
Limited Capacity seats available

Onsite
Moderated by Stephen Kenwright


Jon Earnshaw
Is your content working better for someone else?

Chris Green
Cannibal Content - Stopping Your Website From Eating Itself

Pete Campbell
From SERPs to Markup: How to Increase Your Earned Traffic.

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Jon Earnshaw - Pi Datametrics

Jon Earnshaw - Pi Datametrics

I'm continually aware that every day I wake up, the amount of stuff I know absolutely nothing about increases on a disproportionate basis. | | I'll leave search out of that category as I spend my days wrestling with Google's search results, the latest algorithm updates and technology... Read More →
avatar for Pete Campbell - Kaizen

Pete Campbell - Kaizen

Pete Campbell is the Director of Kaizen, an award winning digital marketing agency that delivers innovative SEO and content marketing campaigns for brands. Regular conference speaker, won ‘Rising Star of the Year’ winner at the Travolution Awards. He also built his first website... Read More →
avatar for Chris Green - StrategiQ Marketing

Chris Green - StrategiQ Marketing

Search engine marketer and content guy at StrategiQ Marketing. Chris is an experienced technical SEO and copywriter; a closet data "enthusiast", he enjoys a good spreadsheet and doesn't mind being judged for it.


Friday September 18, 2015 9:45am - 11:15am
4. Old Court House

9:45am

Business
Limited Capacity seats available

Business
Moderated by Martin Pezet

Mindy Gofton
Finding the Words: Getting Customer Buy-in for Your SEO Strategies

Alex Moss
Tools & Tips to Increase Internal Efficiency & Productivity

Yauhen Khutarniuk
Running SEO on a shoestring budget

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start.  

Speakers
avatar for Mindy Gofton - I-COM

Mindy Gofton - I-COM

With over 10 years experience in search marketing specialising in SEO, copywriting and social media, as Head of Digital Strategies at Manchester digital agency I-COM, Mindy oversees the firm’s marketing offering. An ex-academic, Mindy is also a reformed music blogger and a black... Read More →
avatar for Yauhen Khutarniuk - Link-Assistant.Com

Yauhen Khutarniuk - Link-Assistant.Com

Yauhen manages SEO and traffic acquisition at Link-Assistant.Com, the company behind SEO PowerSuite toolkit. With over 9 years of experience in Internet marketing, Yauhen is passionate about natural language processing, web analytics and testing innovative optimization strategies... Read More →
avatar for Alex Moss - FireCask, Co-Founder of Peadig

Alex Moss - FireCask, Co-Founder of Peadig

Alex is Director at FireCask, an online marketing and WordPress development agency based in central Manchester. He has been working in Search since 2006, working in all aspects from in-house to agency employee to agency owner, and has had the opportunity to work with some big brands... Read More →


Friday September 18, 2015 9:45am - 11:15am
3. Internet Marketing Podcast Stage - Dome Studio Theatre

9:45am

Data
Limited Capacity seats available

Insight 
Moderated by Nichola Stott

Anna Lewis
How to make sure you’re going to make money with analytics

Nikki Rae
Exploring the Smörgåsbord of Data Visualisation Tools

Kristina Baus
Data driven marketing strategy – How to do it?

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Nikki Rae - Future Insight Analytics

Nikki Rae - Future Insight Analytics

Having studied Computer Science BSc and Technology & Innovation MSc at Sussex, Nikki trained herself to be an SEO. Not satisfied with the throw enough s**t at a website and some of it will stick approach of the time, she started to delve around with website analytics to improve the... Read More →
avatar for Kristina Baus - Teradata

Kristina Baus - Teradata

Kristina is currently managing a team of amazing biddable media specialists at Teradata Interactive, Teradata’s own digital media agency with a focus on data driven marketing campaigns for clients across various industries. Prior to Teradata she spent a couple of years in Google... Read More →
avatar for Anna Lewis - Wiggle

Anna Lewis - Wiggle

Rubbish at writing speaker bios but really good at analytics. I manage the set up, training, use and development of web analytics at Wiggle. As one of the UKs biggest online bike retailers there’s a lot of juicy data for us to get our teeth into.


Friday September 18, 2015 9:45am - 11:15am
2. Moz Stage - Corn Exchange

9:45am

SEO & PPC Web Clinics
Limited Capacity seats available

Web Clinics
Hosted by RocketMill

We are delighted to welcome back RocketMill and their invaluable 1-2-1 digital marketing clinics for the third consecutive BrightonSEO event. During these free 30-minute sessions, RocketMill can help address a wide range of your company’s digital marketing issues encompassing both SEO and paid search.

Throughout the past two events at BrightonSEO, RocketMill have helped around 80 companies overcome specific digital marketing issues and they enjoy it so much they’re back again this year! RocketMill can assist attendees with everything from mastering shopping campaigns to getting to grips with content marketing and more technical SEO challenges. Full details of the RocketMill clinics for September 2015 can be found below and they look forward to meeting you in Brighton!

To request a slot please visit this page. 



Friday September 18, 2015 9:45am - 5:00pm
6. Dome Foyer Bar Mezzanine

11:15am

Break
Grab a cup of something hot and caffienated, say hello to you fellow attendees and maybe visit the exhibitors.

Friday September 18, 2015 11:15am - 11:45am
1. Dome Concert Hall

11:45am

Measurement Demo Track
Limited Capacity seats available

Connecting the Sales Funnel
Ali White CallTracks

If like many other companies you don't offer the facility to 'buy' your products or services online, but still have a strong web presence 
you will often find a gaping hole in your analytics reports if your customers convert over the phone.

This demo explores how your company can now track from website visit to call, understanding which campaigns and keywords actually drive successful phone call conversions - right through to offline sale. 

If you want to boost your return-on-investment and enhance your digital analytics - this demo is for you.

Moderator TBC


Friday September 18, 2015 11:45am - 12:30pm
5. Deep Dive Track - Founders Room

11:45am

Brandside Video Roundtable
Limited Capacity seats available

Video Roundtable
Hosted By Bespoke Banter

Are you a brand-side marketer interested in Video?
Join a dozen people working brand side for an informal chat about Video and it's role in marketing.

Our roundtables are a great networking and learning opportunity. It's a relaxed and open environment to chew the fat and meet people working in a role like yours.


Friday September 18, 2015 11:45am - 12:45pm
7. Dome Studio Bar

11:45am

Content Marketing
Limited Capacity seats available

Content Marketing
Moderated by Laura Crimmons

Emily Hill
Mining Google Analytics for Content Ideas

Ann Stanley
Benefits of using Marketing Automation Software as part of your content marketing strategy

Chelsea Blacker
Ignite Your Niche With Content: Actionable Tips To Be THE Authority

Beverley Brown
The Source of Global Content Quality

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Chelsea Blacker - Blueglass

Chelsea Blacker - Blueglass

Chelsea Blacker is the Digital Account Director of BlueGlass in London. Chelsea has written on Inc.com and spoken at a number of events including SMX and SES London, BrightonSEO and SAScon. Beginning agency life in New York City in 2007, she has worked across America and Europe focusing... Read More →
avatar for Ann Stanley - Anicca Digital

Ann Stanley - Anicca Digital

Ann Stanley is the founder and MD of Anicca Digital, with over 13 years’ experience of online marketing. She is Google AdWords Accredited and a chartered marketer. | | Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning... Read More →
avatar for Beverley Brown - FiftyWords

Beverley Brown - FiftyWords

Beverley has spent the last six years dragging PayPal and, before that, Geneva-based mega-conglomerate SGS into the global content world. SEO teams, globalisation budgets, CMS technologies and content strategy all came under her control. As did the need to champion the hard-to-quantify... Read More →
avatar for Emily Hill - Write My Site

Emily Hill - Write My Site

Emily Hill is the CEO and founder of content marketing agency Write My Site. She holds a degree in English Literature from the University of Cambridge. | | During a two-year stint as an editor for an online publishing company (2004-2006), it became clear to Emily that the world of... Read More →


Friday September 18, 2015 11:45am - 1:00pm
2. Moz Stage - Corn Exchange

11:45am

Digital PR
Limited Capacity seats available

Digital PR
Moderated by Stacey MacNaught

Tanya Korobka
How to master Digital PR?

Lucy Freeborn
What we can all learn from the content strategies of premium brands

Razvan Gavrilas
Dominating Organic Search using Cutting-Edge SEO Analysis

Matt Roberts
Inspire investment in PR

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start.  

Speakers
avatar for Razvan Gavrilas - cognitiveSEO

Razvan Gavrilas - cognitiveSEO

Razvan Gavrilas is the Founder & Chief Architect of cognitiveSEO, a Digital Marketing Toolset focused on in-depth analysis of ranking signals. With over 15 years experience in affiliate marketing, search engine optimization and digital marketing in general and 17 years in programming... Read More →
avatar for Tanya Korobka - Caliber Interactive

Tanya Korobka - Caliber Interactive

Ex journo turned PR. Love meaningful content and human relationships.Writes for Social Media Week and millennial blog Lucky Attitude.
avatar for Lucy Freeborn - Leapfrogg

Lucy Freeborn - Leapfrogg

I have more than 20 years (urgh) experience in helping brands define meaningful strategies and deliver effective digital retail campaigns. I also swear too much.
avatar for Matt Roberts - Linkdex

Matt Roberts - Linkdex

Even now, the opportunity that PR brings is sub-optimally described, understood and invested in. In fact, you’re probably working on strategy you think could be better with resources and a budget that should be higher. This session is where Matt will look at how we can address... Read More →


Friday September 18, 2015 11:45am - 1:00pm
4. Old Court House

11:45am

Social
Limited Capacity seats available

Social
Moderated by Lydia Simpson

Kristal Ireland
What is Social Now?

Jes Stiles
How to Win Fans and Reach People - Top 3 Practical Tips for Facebook

Charlie Williams
Understanding the audience; agile thinking & our content

Michael Stricker
Dark Social, Dark Web, Dark Hat, Dark Times – Brighton Up

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Jes Stiles - Ringier

Jes Stiles - Ringier

As an Australian born German resident who works on the ground in Africa & Asia, Jes Stiles is no stranger to the challenges of digital marketing. Coming from the world of startups, she now works on websites in emerging markets, learning how to do big things with small budgets. A strong... Read More →
avatar for Michael Stricker - SEMrush

Michael Stricker - SEMrush

Michael Stricker markets the leading research tool for Competitive Intelligence as U.S. Marketing Director of SEMrush. The hundreds of digital marketing campaigns he has constructed and consulted deliver millions of impressions to enterprise web-based businesses. Decades of agency... Read More →
avatar for Kristal Ireland - twentysix

Kristal Ireland - twentysix

Previously voted as one of the UK's "Top 30 Digital Women Under 30" by The Drum magazine, Kristal Ireland is the multi award winning Head of Social Media and Digital PR for twentysix, based in Leeds. Kristal has worked with some of the UK's biggest brands, including Thomas Cook, Welcome... Read More →
avatar for Charlie Williams - White.net

Charlie Williams - White.net

Search veteran and content enthusiast, Charlie is head of marketing for White.net. A regular writer on SEO and content development, Charlie has expertise in content, brand building and keyword research. He has helped businesses from start-ups to household names earn more traffic. Passionate... Read More →


Friday September 18, 2015 11:45am - 1:00pm
3. Internet Marketing Podcast Stage - Dome Studio Theatre

11:45am

Mobile & Local
Mobile & Local
Moderated by Kelvin Newman

Gary Illyes
Mobile SEO is Still the New Black

Greg Gifford
Local SEO - A Seriously Awesome Blueprint

David Mihm
Maximizing Your Local Search Presence in 2016+

Jon Henshaw
Mobile SEO

Moderators
avatar for Kelvin Newman - SiteVisibility

Kelvin Newman - SiteVisibility

Kelvin Newman has responsibility for R&D and maintaining the SiteVisibility web presence, including our No.1 ranking Podcast and Blog. Prior to joining SiteVisibility, Kelvin worked for Emap consumer media working across high profile magazine titles and websites including Zoo... Read More →

Speakers
avatar for Greg Gifford - DealerOn

Greg Gifford - DealerOn

Greg Gifford has over 15 years of online marketing experience, and has specialized in automotive SEO for the last 5 years. He speaks internationally at both automotive & SEO conferences, teaching thousands of business owners how to get their sites to show up higher in local search... Read More →
avatar for David Mihm - Moz

David Mihm - Moz

David Mihm is one of the world’s leading practitioners of Local search engine marketing. In 2009 he co-founded GetListed.org, an application to help small businesses create and optimize their presence in local directories, which was acquired by Moz in 2012. David has been instrumental... Read More →
avatar for Gary Illyes - GOOGLE SWITZERLAND

Gary Illyes - GOOGLE SWITZERLAND

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites. When not crunching data to find ways to improve web search, Gary is contributing to the Webmaster Central Blog and helps users debug... Read More →
avatar for Jon Henshaw - Raven Tools

Jon Henshaw - Raven Tools

Jon Henshaw is the Co-founder and President of Raven Internet Marketing Tools, an online marketing management and reporting platform. He has been involved with website development and Internet strategy since 1995. Before Raven, he worked as an Interaction Designer for Visa in Denver... Read More →


Friday September 18, 2015 11:45am - 1:00pm
1. Dome Concert Hall

1:00pm

Lunch
Choose from hundreds of restuarants, pubs and cafes all within walking distance of the venue.

Friday September 18, 2015 1:00pm - 2:30pm
1. Dome Concert Hall

1:15pm

Success
Limited Capacity seats available

Success
Moderated by Damian Koblintz

Adrian Hemsley
Corporate Stakeholder SEO: Getting things done

Emma Andrews
Trading channel and departmental data for campaign success

Steve Linney
Why the digital skills gap is good for you

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start.  

Speakers
avatar for Adrian Hemsley

Adrian Hemsley

Hi. My name is Adrian and I’m passionate about computer science, art, and the internet. | | For the past 10 years I’ve worked both agency and inhouse as a digital marketing manager, freelance consultant, developer, copywriter, designer, IT technician, Head of SEO and general... Read More →
avatar for Steve Linney - The Learning People

Steve Linney - The Learning People

Steve is head of marketing at the Learning People – Europe’s fastest growing training provider – where he is responsible for all things digital. | | His focus is on creating the most advanced and user focused content platform in the eLearning industry.


Friday September 18, 2015 1:15pm - 2:15pm
2. Moz Stage - Corn Exchange

2:30pm

Live podcast
Limited Capacity seats available

Live Podcast
TWIO Live
David Bain, AnalyticsSEO

David will be hosting and broadcasting an episode of ThisWeekInOrganic.com LIVE from brightonSEO!

Catch up with all latest SEO news and be part of the audience - past guests on TWIO include Ann Smarty and brightonSEO's very own Kelvin Newman.

If for some reason you can't be part of the live audience follow what's being discussed using the hashtag #TWIO on Twitter. 

Friday September 18, 2015 2:30pm - 3:15pm
5. Deep Dive Track - Founders Room

2:30pm

Content
Content
Moderated by Kelvin Newman

Shelli Walsh
How To Have Ideas for Creative Content

Cathal Berragan
Lessons Learned on the way to Half of a Million Twitter Followers

Pippa Moyle
Merging your business into the 24 hour news cycle

Moderators
avatar for Kelvin Newman - SiteVisibility

Kelvin Newman - SiteVisibility

Kelvin Newman has responsibility for R&D and maintaining the SiteVisibility web presence, including our No.1 ranking Podcast and Blog. Prior to joining SiteVisibility, Kelvin worked for Emap consumer media working across high profile magazine titles and websites including Zoo... Read More →

Speakers
avatar for Cathal Berragan - The Social Chain

Cathal Berragan - The Social Chain

19 year old University dropout. Now working for the most exciting young Influencer marketing agency in the world. The person behind the @MedievalReacts
avatar for Pippa Moyle - Think Productive

Pippa Moyle - Think Productive

Pippa Moyle is Head of Outreach for global training company, Think Productive, strategising digital campaigns to spread the word that being a Productivity Ninja is the way forward. Her background is in entertainments PR, journalism and blogging. When she's not implementing SEO and... Read More →
avatar for Shelli Walsh - ShellShock UK

Shelli Walsh - ShellShock UK

Shelli Walsh has 19 years professional creative, marketing and business experience. | | Shelli thinks up content marketing strategies and produces creative content marketing assets that inform, delight and stimulate your audience. | | She works with clients, from big brands to SMEs... Read More →


Friday September 18, 2015 2:30pm - 3:45pm
1. Dome Concert Hall

2:30pm

Roundtable: Content
Limited Capacity seats available

Roundtable: I've got 99 content problems, so let's discuss them:
Hosted by white.net

 

Permeating each SEO campaign lies a range of questions about how exactly we do content. What should your next piece be? Products or marketing? Which formats will work for our audience and goals? How do we convince the site to invest in content?

Well, now’s your chance to ask in a behind-closed-doors session that won’t be recorded or written up.

Come and join in this open discussion on any & all aspects of using content in search campaigns. Building meaningful content isn’t easy, so what happens if you bring together a roomful of content-savvy BrightonSEO attendees to share their expertise in a no-holds-barred clinic? Let’s find out!

 

Friday September 18, 2015 2:30pm - 3:45pm
7. Dome Studio Bar

2:30pm

Future of Search
Limited Capacity seats available

Future of Search
Moderated by TBC

Britt Soeder
The Google Mandate: How to deal with SEO in 2020

Prabhat Shah
Optimising Products for Search on Amazon

Jon Hibbitt
Marketing in the age of 5g Mobile

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start.  

Speakers
avatar for Britt Soeder - iProspect

Britt Soeder - iProspect

I've always been fascinated by online search but this passion became my job when I joined Moneysupermarket a very long time ago. Since then, I have worked in an independent agency before joining iProspect as the Head of Owned Media. I am proud and passionate about driving results... Read More →
avatar for Prabhat Shah - Online Seller Wales

Prabhat Shah - Online Seller Wales

Prabhat Shah is a eCommerce consultant and heads up DaytodayeBay and Online Seller Wales helping SMEs sell online through eBay and Amazon and Digital Marketing. Prabhat expertise lies in identifying business needs and guide them through unique digital pathway to success.


Friday September 18, 2015 2:30pm - 3:45pm
4. Old Court House

2:30pm

Paid
Limited Capacity seats available

Paid
Moderated by Matt Beswick

Gianpaolo Lorusso
Is your AdWords account really optimized?

Samantha Noble
Get Your Shop On: Competing in Google Shopping

Tara West
Winning strategies for using Facebook Custom Audiences

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Gianpaolo Lorusso - ADworld Experience

Gianpaolo Lorusso - ADworld Experience

My personal motto is: success is not easy money, but being proud of what you do (that is why I will never get rich! ;-). | I got involved in search engines optimization in the late ’90 and became Google AdWords Certified Partner in 2005. I now believe User eXperience & Conversion... Read More →
avatar for Tara West - Headstream

Tara West - Headstream

With over five years experience in all things biddable media, Tara has run campaigns in lots of different verticals, ranging from small local businesses to giant e-commerce accounts. When she’s not working on client projects, you'll find her writing blog posts for the likes of Wordstream... Read More →
avatar for Samantha Noble - Koozai

Samantha Noble - Koozai

Samantha is a Digital Marketing Expert with a focus on PPC who helps clients increase their revenues through Digital. She has been in the marketing industry for over ten years, seven of those years spent specialising in digital marketing. Her core role is as the Marketing Director... Read More →


Friday September 18, 2015 2:30pm - 3:45pm
3. Internet Marketing Podcast Stage - Dome Studio Theatre

2:30pm

Technical
Limited Capacity seats available

Technical
Moderated by Ade Lewis

Aleyda Solis
The 2015 Technical Marketer Toolbox

Tomas Vaitulevicius
Large Site SEO Architecture

Mark Thomas
Google are pushing HTTPS hard. Why? And​,​ when should you act?

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Mark Thomas - DeepCrawl

Mark Thomas - DeepCrawl

Mark teamed up with DeepCrawl's founders in late 2012 charged with building a world class SaaS business. DeepCrawl has since become the world's most popular in-the-cloud crawling application and Mark has supported search teams working on many of the largest and most complicated sites... Read More →
avatar for Tomas Vaitulevicius - JustPark

Tomas Vaitulevicius - JustPark

Tomas has spent 6 years running the Digital Marketing team at Rightmove, a Top 10 UK website. In that time he helped Rightmove restructure their site, embark on the content marketing journey and grow non-branded search traffic from from 1.5 to 21 million visits a month. He is now... Read More →
avatar for Aleyda Solis - Orainti

Aleyda Solis - Orainti

Aleyda is a well known International SEO Consultant, helping businesses -from startups to multinational companies in Europe, Asia, North & South America- to grow their organic search visibility, traffic and Web ROI with her company, Orainti. | | Listed in Forbes as one of the top... Read More →


Friday September 18, 2015 2:30pm - 3:45pm
2. Moz Stage - Corn Exchange

3:45pm

Break
Quick break to give you time to get to the Concert Hall

Friday September 18, 2015 3:45pm - 4:40pm
1. Dome Concert Hall

4:10pm

Links
Links
Moderated by Kelvin Newman

Paul Madden
A Systematic Approach to Managing Relationship & Links

Paddy Moogan
A Process for Reverse Engineering Success Content

Kelvin Newman
How to have less rubbish ideas

Speakers
avatar for Paddy Moogan - Aira

Paddy Moogan - Aira

Paddy is the co-founder of Aira, a digital marketing agency in Milton Keynes specialising in SEO, PPC and web development. He is also the author of The Link Building Book and has worked in SEO since getting bored at University around 2004.
avatar for Paul Madden - Kerboo

Paul Madden - Kerboo

Long time link builder, shorter time link cleanerupperer. As co-founder of Kerboo Paul has helped devise and build an award winning SEO software platform that empowers digital marketers and site owners to help protect and improve their organic performance.
avatar for Kelvin Newman - SiteVisibility

Kelvin Newman - SiteVisibility

Kelvin Newman has responsibility for R&D and maintaining the SiteVisibility web presence, including our No.1 ranking Podcast and Blog. Prior to joining SiteVisibility, Kelvin worked for Emap consumer media working across high profile magazine titles and websites including Zoo... Read More →


Friday September 18, 2015 4:10pm - 5:15pm
1. Dome Concert Hall

4:10pm

Forecasting
Limited Capacity seats available

Forecasting
Moderated by Stephen Kenwright

Tom Capper
Statistical Forecasting for SEO & Analytics

Vincent Coyle
Working in an enterprise level environment: Building a business case and getting buy in for large scale SEO projects

Cosmin Negrescu
Predicting SEO growth in an environment of extreme uncertainty

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Tom Capper - Distilled

Tom Capper - Distilled

Tom joined Distilled in 2013 from a background in economics and statistics, and now works on SEO, analytics and CRO projects with a wide range of clients. | | When he's not wrestling with Excel or Google Analytics, Tom enjoys hearty food, real ale, gaming, non-sequiturs and political... Read More →
avatar for Cosmin Negrescu - SEOmonitor.com

Cosmin Negrescu - SEOmonitor.com

Cosmin is the founder and CEO of SEOmonitor.com. Interested in the online and technology areas since college, Cosmin started his entrepreneurial path at only 19, when he launched a digital marketing agency. | | Years later, that agency came to be the largest SEO agency in Romania... Read More →
avatar for Vincent Coyle - Zoopla Property Group (Zoopla, PrimeLocation, uSwitch)

Vincent Coyle - Zoopla Property Group (Zoopla, PrimeLocation, uSwitch)

- Chartered marketer with 15 years digital marketing experience gained in organisation including Apple, TripAdvisor, Zoopla, Universal McCann (Microsoft account) | - I specialise in highly complex international enterprise level size websites | - I recently co-authored Smart Insights... Read More →


Friday September 18, 2015 4:10pm - 5:15pm
2. Moz Stage - Corn Exchange

4:10pm

The BrightonSEO Pub Quiz 2015
Limited Capacity seats available

Pub Quiz
Hosted by Pi-Datametrics

Calling agencies, clients and freelancers - The inaugural BrightonSEO quiz hosted by Pi-Datametrics, offering you an hour or two of unadulterated digital and general knowledge geekiness. 

As well as the major bragging rights going with the title and trophy, teams will be treated to drinks and general quiz shenanigans. (it won’t be too SEO focussed). 

Who will be crowned the BrightonSEO Quiz champions? 

Max team size 4.  

Where: The Black Horse pub (opposite the Dome)

Time: 4.10pm

For more details please email kelvin@roughagenda.com 



Friday September 18, 2015 4:10pm - 5:15pm
8. The Black Horse 112 Church Street, Brighton, BN1 1UD

4:10pm

Keywords
Limited Capacity seats available

Keywords
Moderated by Matt Beswick

Gianluca Fiorelli
An actionable guide to modern Keyword and Topical Research

Neil Collins
The Power of Audience Targeting In Short Tail Keyword Markets

Gerald Murphy
SERPs: From keyword to click

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Gerald Murphy - 7thingsmedia

Gerald Murphy - 7thingsmedia

A self-confessed, but cool, information retrieval (IR) and search geek. I bounce out of bed in the mornings to make blue chip client websites rank. I also take Google Hangouts, tweets and emails to final year BSc (Hons) students in the evenings and pop up to Manchester Metropolitan... Read More →
avatar for Gianluca Fiorelli - IloveSEO.net

Gianluca Fiorelli - IloveSEO.net

SEO since 2005 after a past buying movies and series TV rights | Enthusiast about everything marketing. | Moz Global Associate and Official Blogger for Stateofdigital.com. | Dad, husband and Nutella fan.
avatar for Neil Collins - Periscopix

Neil Collins - Periscopix

I have worked at Periscopix for over 5 years. During this time I have managed some of the agency's biggest and most complex eCommerce and lead generation paid search accounts. In more recent years I've managed a team of paid search experts who run 50+ client accounts between them... Read More →


Friday September 18, 2015 4:10pm - 5:15pm
3. Internet Marketing Podcast Stage - Dome Studio Theatre

4:10pm

Localisation
Limited Capacity seats available

Localisation
Moderated by TBC

David Whatley
A physical address is a strategic asset in search!

Jackson Rawlings
Tapping into Local Culture for Marketing Campaigns

Emily Mace
Internationalisation: The Good, The Bad and The Ugly

This session is first come first served with members with wristbands getting early access fifteen minutes before the talks start. 

Speakers
avatar for Emily Mace - Oban Digital

Emily Mace - Oban Digital

As Head of SEO at Oban Digital, Emily manages the overall strategy and development of international SEO campaigns for our clients. Emily focusses on the development of strategies to help clients achieve the best results, providing meaningful insights into their ROI for different campaigns... Read More →
avatar for David Whatley - MiShop.local Ltd.

David Whatley - MiShop.local Ltd.

David Whatley is the founder and Managing Director of MiShop.local. | | Since 2010 he has grown MiShop.local to become a leading provider of local search services for multi-location brands and agencies. | | He has more than 20 years experience in shaping, delivering, selling and... Read More →
avatar for Jackson Rawlings - SiteVisibility

Jackson Rawlings - SiteVisibility

Jackson Rawlings, Digital Content and PR Campaign Manager, SiteVisibility. Jackson has years of experience in the search industry, and was formerly Outreach Manager at MailOnline.


Friday September 18, 2015 4:10pm - 5:15pm
4. Old Court House

4:10pm

Pub Quiz - PI Datametrics
The BrightonSEO Quiz 2015 Calling agencies, clients and freelancers - The inaugural BrightonSEO quiz hosted by Pi-Datametrics, offering you an hour or two of unadulterated digital and general knowledge geekiness. 
As well as the major bragging rights going with the title and trophy, teams will be treated to drinks and general quiz shenanigans. (it won’t be too SEO focussed). 
Who will be crowned the BrightonSEO Quiz champions? 
Max team size 4.  

Friday September 18, 2015 4:10pm - 6:00pm
8. The Black Horse 112 Church Street, Brighton, BN1 1UD

5:15pm

Break
Mid arvo break perfect for breaky stuff.

Friday September 18, 2015 5:15pm - 5:30pm
1. Dome Concert Hall

5:30pm

Dave Trott - Closing Keynote
Dave Trott - Closing Keynote

Dave Trott is the former chairman and executive creative director of The Gate London. He is the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking.

Moderators
avatar for Kelvin Newman - SiteVisibility

Kelvin Newman - SiteVisibility

Kelvin Newman has responsibility for R&D and maintaining the SiteVisibility web presence, including our No.1 ranking Podcast and Blog. Prior to joining SiteVisibility, Kelvin worked for Emap consumer media working across high profile magazine titles and websites including Zoo... Read More →

Speakers
avatar for Dave Trott

Dave Trott

Dave Trott is the former chairman and executive creative director of The Gate London. He is the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking.


Friday September 18, 2015 5:30pm - 6:00pm
1. Dome Concert Hall

6:00pm

After-Party
Join us in the Foyer Bar, compare notes with other attendees and the first drink's on us.

We'll have our usual mix of BrightonSEO entertainment. This isn't the kind of event where people grab one drink and head home, and the evening's young.

Friday September 18, 2015 6:00pm - 8:00pm
2. Moz Stage - Corn Exchange